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哈弗坚持做好三件事,实现了品牌持续向上

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哈弗坚持做好三件事,实现了品牌持续向上

发布日期:2020-05-20 作者: 点击:

ZHONGGUOPINPAIFAZHANLUNTANJIEHEGUONEIWAIKANGYIFUCHANDETEDINGHUANJING,WEIRAO“ZHONGGUOPINPAI”FAZHAN,GONGTONGTANTAOYIQINGHOUZHENXINGSHICHANGHEPINPAIYINGXIAOCHUANBOCELVE。

YIXIAWEIZHANGCHENGQICHEXIAOSHOUGONGSIFUZONGJINGLIWENFEIDEYANJIANGSHILU:

1、JIANCHI“YONGHUSIWEI”YU“GUODUTOURU”,RANGHAFUPINPAIZAISHICHANGJINGZHENGZHONGTUOYINGERCHU。

2、HAFUFXIYIYONGHUSIWEIWEICHUFADIAN,DINGYIXIAYIDAISUV,DAZAOZHINENGHUA、KEJIHUA、NIANQINGHUA、SHEJIAOHUADEWEILAICHUXINGHUOBAN。

3、HAFUPINPAISHENGYUZHONGGUO,ZHIZAIQUANQIU,JIHUAYONG5NIANSHIJIAN,SHIXIANNIANXIAOLIANG200WAN,CHENGWEIQUANQIUZHUANYESUVdiYIPINPAI。

WOXIANGTAOYONGYIGEHENDUORENDOUBIAODAGUODEGUANDIAN。ZHEISHIYIGEHAODESHIDAI,BAIHUAQIFANG、BAIJIAZHENGMING;ZHEIYESHIYIGEHUAIDESHIDAI,WUJINGTIANZE、SHIZHESHENGCUN。

图片1.jpg

ZAIGUOQUDESANSHINIANLI,MEIYIJIAQICHEQIYE、MEIYIGEQICHEPINPAI,DOUSHIZAI“YOUHUANYISHI”XIAMOUFAZHAN,“WEIJIYISHI”ZHONGQIUSHENGCUN,DUIYUHAFUPINPAIERYAN,GENGSHIRUCI。HAOZAI,WOMENZAIZHEIXIENIANLI,XINWUPANGWUDIZUOHAOLESANJIANSHI,BINGYOUCISHIXIANLEPINPAIJIAZHIDECHIXUXIANGSHANG。

SHOUJIANSHI,Up to You。

SHIJIESHANGYOULIANGZHONGPINPAI,YIZHONGPINPAIZHIHUIZHUIZHUFENGKOU,ERHAFUZHIHUIYINLINGFENGKOU。

熟悉长城的朋友们可能都知道,我们自诞生之日起,便开始践行“用户思维”,这要比互联网行业早得多,这也是为何即使在今天看来,国民神车哈弗H6作为中国市场紧凑型SUV的开创者,也是一件很了不起的事。

NEIGESHIHOU,BUJINJINSHIGUONEICHEQI,JIUSHIKUAGUOQICHEGONGSIDUOSHUDOUMEIYOUBASUVZUOWEIZHONGDIANZHANLVE,ZHANGCHENGQICHENENGBAWOZHEIGEXIANJI,BUJINJINSHIYUNQI,GENGYINWEILEJIEYONGHUXUQIU。WOMENDEGONGCHENGSHIHECHANPINZHUANJIA,ZAIBIANBUZHONGGUODE100DUOGECHENGSHI,JINXINGLESHANGQIANCHANGSHENDUKEHUDIAOYAN,CONGERGAODONGLEWEILAISHINIANZHONGGUOXIAOFEIZHEDAODIXIANGYAOYIKUANSHENMEYANGDESUV。TONGGUOBUDUANDONGCHAYONGHUXUQIUDEBIANHUA,MEITIANJINBUYIDIANDIAN,HAFUZONGSHINENGLINGXIANDUISHOUBANBU。

图片2.jpg

TONGSHI,WOMENYIZHIZAIJISHULINGYUBINGCHI“GUODUTOURU”LINIAN,TONGGUOQUANQIUWANRENYANFATUANDUIDUIJISHUPINZHIDEPIANZHI,CHAOGUO13000ZHANGZAOXINGSHOUGAODESHEJI,YIJIKUAYUEGAOWEN、GAOHAN、GAOYUANDENG100DUWENCHADEJIXIANCESHI,WOMENZAIZHINENGJIASHI、ZHINENGWANGLIAN、ZAOXINGSHEJILINGYUSHIXIANLETUPO,RANGHAFUYIQUANQIUZHIHUININGJUZHONGGUOHAOCHANPINDELIXIANGDEYISHIXIAN。

ZHENGSHIPINGJIEDONGZHONGGUOXIAOFEIZHEDEQIANGDACHANPINLI,YIJIQUANQIUJIN1500JIAHAINEIWAIJINGXIAOSHANGDUI“CHENGXINJINGYING”DEYIGUANJIANCHI,HAFULIANXUSHINIANDUODESUVXIAOLIANGGUANJUN,LEIJIXIAOLIANGGENGSHIJIJIANGTUPOLIUBAIWANDAGUAN,ZHEIBUJINGAIBIANLEGUORENDEQICHEXIAOFEIGUANNIAN,YEGAIXIELEGUORENDUIZHONGGUOPINPAIDERENZHI。

KEYISHUO,ZHENGSHIYINWEI“YONGHUSIWEI”YU“GUODUTOURU”DESHUANGSHUANGJIACHI,RANGWOMENZAIYUHEZIPINPAIDEJINGZHENGZHONGSHIXIANLENIXI,YIZHANFENGSHEN。

DIERJIANSHI,New for Young。

DAJIADOUZHIDAO,HAFUZHUANZHUSUV,ZHUANZHUDIJINHU“PIANZHI”,ERZHEIZHONG“PIANZHI”DEJIANGRENJINGSHEN,BUJINDAILINGGUOQUDEHAFULVCICHUANGZAOCHUANQI,YEJIANGDAILINGHAFUQUCHUANGJIANXIAYIGEBUFAN!

MIANDUISHICHANGNIANQINGHUAQUSHI,ZHANZAIPINPAIFAZHANXINQIDIAN,WOMENDUIYUNIANQINGRENYOUZHEXINDEDONGCHA,“RUGUOBUNENGDADONGTAMEN,JIUHUIYONGYUANSHIQUTAMEN!”

WEICI,WOMENYINLINGSHICHANGFAZHANHEXIAOFEIQUSHI,KAIPICHUMIANXIANGNIANQINGXIAOFEIQUNTIDEQUANXINCHANPINXULIE——HAFUFXI。WOMENXIWANGYIYONGHUSIWEIWEICHUFADIAN,DINGYIXIAYIDAISUV,DAZAOZHINENGHUA、KEJIHUA、NIANQINGHUA、SHEJIAOHUADEWEILAICHUXINGHUOBAN。

F4SHIHAFUFXIDEHEXINLINIAN:

FashionSHISHEJIBIAOQIAN,YONGNIANQINGDESHEJIYUYANZHUIZHUCHAOLIU;

FutureSHIKEJIBIAOQIAN,YONGQIANZHANDEKEJIYINGYONGGOUTONGWEILAI;

FunSHIXINGXIANGBIAOQIAN,YONGJIZHIDEJIACHENGLEQUQUANSHITAIDU;

FriendsSHISHEJIAOBIAOQIAN,YONGQICHESHEJIAOCHUANGZAOQUANXINCHUXINGGUANXI。

RUGUOSHUOHXICHUANGZAOLEZHEIYIDAISUVDEDIANFENG,NEIMEFXIJIANGDINGYIXIAYIDAISUVDEWEILAI。ZHIYUXIAYIDAISUVDEHEXIN,YONGHU,YONGHU,HAISHIYONGHU!

图片3.jpg

ZAIWEILAI,HAFUFXIDEMEIKUANCHANPIN,DOUJIANGZHONGYUYONGHUXUQIU。ZAIWEILAI,DINGYICHANPINDEBUSHIHAFU,ERSHIYONGHU!HAFUFXIYAOZUODE,JIUSHIYONGCHANPINLAILIANJIEDAIBIAOWEILAIDEQUANXINYIDAIXIAOFEIZHE,RANGYOUQUDELINGHUNZAICIXIANGYU。

哈弗F系成立一年多以来,累计销量超过22万辆,已经成功占据住了12-15万这一传统合资品牌的优势区间;明星旗舰哈弗F7平均月销量破万,哈弗F7x也一直是12-15万区间轿跑SUV的销量冠军。更重要的是,F系带动哈弗全系向上突破,2019年哈弗12万以上产品销售占比提升59.9%。

KEYIHAOBUKUAZHANGDESHUO,HAFUFXISHIGUOQUSANNIANLAI,ZHONGGUOQICHEPINPAIweiYICHENGGONGWANCHENGPINPAIXIANGSHANGDEQUANXINCHANPINPUXI!

DISANJIANSHI,Way to Future。

SHENGYUZHONGGUO,ZHIZAIQUANQIU。WEIDAPINPAIDEMUGUANG,ZONGZAIGAOYUANCHU。ZUOWEIZHONGGUOSUVQUANQIULINGDAOZHE,HAFUWEILAIDEZHANCHANG,ZAIQUANQIU!

2019NIANHAFUFABULE“521QUANQIUHUAZHANLVE”——YONG5NIANSHIJIAN,SHIXIANNIANXIAOLIANG200WAN,CHENGWEIQUANQIUZHUANYESUVdiYIPINPAI。WOMENJIUSHIYAOXIANGKUAGUOPINPAIXIAZHANSHU,ZOUCHUQU,YUTAMENZHENGMIANJINGZHENG,RANGZHONGGUOZHIZAOCHENGWEISHIJIEZHUMUDEJIAODIAN,YERANGQUANQIUXIAOFEIZHEGANSHOUDAOZHONGGUOPINZHIHEZHONGGUODELILIANG。

“SHIYIZHANGJI”FANGNENGZHISHENG,ZAOCHEJUEBUSHIBIGUANSUOGUO。WOMENXIANHOUZAIMEIGUO、DEGUO、RIBENDENG“QIGUOSHIDI”JIANLILEBAOKUOZHINENGJIASHI、ZHINENGWANGLIAN、ZAOXINGSHEJI、XINNENGYUANDENGSHIDAJISHUYANFAZHONGXIN,ZHEIJISHIWOMEN“GUODUTOURU”LINIANDETIXIAN,YESHIHAFUMANZUQUANQIUXIAOFEIZHECHAYIHUAXUQIUDESHILISUOZAI。

ZAIZHENGCHEZHIZAOFANGMIAN,WOMENYIPINZHIWEIBIAO,ZAIELUOSITULAZHOU,DAZAOLEZHONGGUOshouGEQUANGONGYIHAIWAIZHENGCHEGONGCHANG,HAFUF7YEYIZHONGGUOPINPAIshouKUANQUANQIUCHEDESHENFEN,ZHENGSHIYUGAIGONGCHANGXIAXIANBINGHAIWAISHANGSHI,ZHEIYICI,WOMENDEDAOLEZHONGELINGDAORENDEJIANZHENGHEGULI,LINGQUANQIUJIAODIANJUJIAOHAFU。

图片4.jpg

CHULEELUOSITULAGONGCHANG,WOMENHAIZAI2020NIANNIANCHUXIANHOUSHOUGOUTONGYONGQICHEYINDUTALIGANGGONGCHANG、TONGYONGQICHETAIGUOLUOYONGFUGONGCHANG,ZHEIYUMALAIXIYA、EGUADUOER、TUNISIDENGDIDEKDGONGCHANG,YIJIGUONEIBADASHENGCHANJIDIXINGCHENGLE“11+5”DEQUANQIUHUASHENGCHANTIXI。

ZAIXIAOSHOULINGYU,WOMENYEDAJIANLEBIANBUYAZHOU、FEIZHOU、NANMEI、ZHONGDONGOUDENG60DUOGEGUOJIAHEDIQUSHICHANGDEQUANQIUHUAYINGXIAOBUJU,TAMENWEIHAFUSHENDUCHUJIQUANQIUXIAOFEIZHENINGJUCHUYITIAOGAOXIAODEQIAOLIANG。

KEYISHUO,YONGYOUQUANQIUYANFA、QUANQIUSHENGCHAN、QUANQIUXIAOSHOUSANDAJIYINDEHAFU,YIJINGJUBEILEDAIBIAOZHONGGUOQICHE,ZAIQUANQIUFANWEINEIQIANGSHICHUANDIZHONGGUOPINPAISHENGYINDESHILI,ZHEIBUJINSHIHAFUQUANQIUHUAJINCHENGDEJUDAKUAYUE,GENGSHIZHONGGUOPINPAIYINGDEQUANQIUQICHEXINGYEHUAYUQUANDEQUANXINLICHENGBEI。

HAFUGUOQU、XIANZAISHENZHIWEILAIYAOZOUDELU,SHIYITIAOWURENZOUGUODELU。DANYEWEIYOURUCI,QIANGZHECAINENGHENGQIANG,HAFUCAINENGZAIJISHUDEJINBUHEXIAOFEIZHEXUQIUDEBUDUANDIEDAIZHONG,SHIZHONGYINLINGFENGKOU。

WOXIANG,ZHEIHUOXUJIUSHIZHONGGUOPINPAIXIANGSHANGDELILIANG。

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