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层层递进 步步出圈 揭秘哈弗F7牵手筷子兄弟背后的营销逻辑

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层层递进 步步出圈 揭秘哈弗F7牵手筷子兄弟背后的营销逻辑

发布日期:2020-06-29 作者: 点击:

信息碎片化时代,如何在繁杂的信息洪流中赢得消费者的注意力,正成为众多汽车品牌的营销难题。而从牵手罗永浩直播带货,到发起“智能潮品体验季”,再到携手筷子兄弟为“AI”前行,近期,哈弗F7领衔的“一门三杰”在直播、体育、娱乐等领域接连跨界出圈,与年轻一代同频共振的同时,南通哈弗汽车也向全社会展示了哈弗F系对于如何花式跨界圈粉年轻群体的深刻理解。


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在《I LOVE YOU》MV中,哈弗F7/哈弗F7x/哈弗F5三款车型也凭借高颜值强势出镜,于潜移默化中圈占了目标消费者心智,并为品牌曝光创造了长尾效应。


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其中,在微博上,海门哈弗汽车哈弗F系发起了#筷来说AI你#话题,鼓励人们勇敢表达爱,受到了多位顶流KOL与众多年轻人的转发评论。在微信朋友圈,哈弗F系则投放了“筷来说AI你”的信息流广告,在互动评论中,筷子兄弟惊喜现身,以其明星影响力号召大家@爱的人,大胆告白。


本文网址:http://tdhstudio.com/news/517.html

关键词:哈弗F7汽车,哈弗F7x汽车,哈弗F5汽车

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