INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.

By Emily Hazel of The FEMPIRE Formula™

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No multiple bookings. No scattered logistics. No compromise on quality or vibe.

Located in the heart of the Gold Coast, we’re proud to be one of the only spaces in the region that offers professional photography studios, podcast recording facilities, a luxe boardroom, and an event-ready warehouse all in one place.

We exist for the creators, the business owners, the brands, the artists, who are building something real and need a space that truly matches their ambition.

VISUAL MOOD + IMAGERY INSPIRATION

The Dream Haus feels like that place you always hoped existed — where ambition is never capped, vision is limitless and building your empire feels as good as it looks. It's sun-soaked, soul-stirring, and unapologetically made for the bold ones who aren't just dreaming, they're doing. If these walls could talk.. they’d encourage you to PLAY BIGGER. Imagine wilder. They’d remind you that you were never meant to play it small.

COLOR PALETTE

Colour psychology & associations

Blank Page (#F8F5EC) and Soft Linen (#ECE5DA) are the neutral tones that act as the canvas for TDH to make art with. These tones create a sense of expansive potential, calm and clarity, and speak volumes into new beginnings. This is where the brand starts and ends - where all outcomes are possible. Throughout the website, this creates a minimal and spacious environment where the creative viewer is not overwhelmed or burdened by noisy elements or crowded design.

Milky Mocha (#BAA999) and Stone (#6B635A) grounds the brand into the earth, just like how The Dream Haus encourages the actual translation of vision into reality through themes of grit, work and coffee-fuelled aligned action. This selected tone is sophisticated, offering an energy of wisdom, maturity and subtle luxury, while rooting in stability.

These 2 colours colours balance the light neutrals with fleshy depth, conveying a sense of trust and reliability. There is a clear aesthetic refinement communicated through this palette that is reminiscent of art galleries, feeling like a luxurious bathhouse merging with a clean, minimal cafe ripe for a deep flow work sesh.

Our darkest colour, Onyx (#25221F) is the mouthpiece for the void, where all creation comes from, and the sword of precision, clarity and power. There is a little mystery lingering from this colour, speaking to the creative process unfolding.

Overall, this palette exudes a masculine-feminine balance, natural authority and elegance.

BRAND astrology

  • Curious. Expressive. Quick-witted. Adaptable. Social. Versatile. Charming. Intellectual. Engaging. Restless.

  • Intuitive. Creative. Dreamy. Visionary. Compassionate. Imaginative. Idealistic. Empathetic. Fluid. Inspirational.

    10TH HOUSE:

    • PROFESSIONAL LIFE

    • PUBLIC IMAGE

    • LONG TERM GOALS

    • ACHIEVEMENTS

    • LEGACY

    • AUTHORITY

    • REPUTATION

  • Passionate. Bold. Independent. Adventurous. Energetic. Impulsive. Inspiring. Trailblazing. Charismatic. Authentic.

    11TH HOUSE:

    • Community

    • Friendships

    • Networks

    • Future goals

    • Innovation

    • Group dynamics

MERCURY CODES

Your COMMUNICATION placement

  • Ruler of communication

  • Articulation

  • How you share yourself

  • Speaking

  • Copywriting

  • Mindset + perception

  • Learning style

The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.

Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you.

VENUS AESTHETIC

Your MAGNETISM placement

  • Where you’re charmed or lucky

  • Most ease in manifesting

  • How you connect with others

  • Attraction + desire

  • Beauty + aesthetic

  • Ease in sales

  • Receptivity

Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.

Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.

Brand Voice & Tone

  1. Bold & Visionary – Speaks with clarity, courage, and conviction to call creators into taking action & executing on their ideas.

  2. Electric & Empowering – Energizes action and self-belief with punchy, unapologetic language.

  3. Imaginative & Evocative – Paints vivid, future-focused imagery that stirs curiosity & desire.

  4. Magnetic & Feminine-First – Intimate, friendly, partnership-focussed… a “come hithering” that feels natural and invitational.

HOW TO apply THIS IN YOUR CONTENT & marketing efforts:

  • Call into action with urgency (a non icky way — more like an inspiring friend urging you to do the damn thing)

  • Speak into their dreams, not limitations. Present the vision as done, simple, capable!

  • Use lots of emotional language that stirs the feels

  • This quote came to mind to guide TDH brand voice: “I dream my painting, and then I paint my dream” (Vincent van Gogh)

Brand Goals

BRAND VALUES

Vision • BOLDNESS • Intention • EXPRESSION • Sanctuary

BRAND PURPOSE

The Dream Haus Studios exists to be the haven and hub for creative entrepreneurs to come to unleash their rawest vision, break boundaries, and make their mark—without compromising their values, integrity and lifestyle desires. to elevate creative vision and encourage potential unleashed through luxurious settings and uplifting, ambitious community under one beautifully designed, highly curated roof.

VISION

To become Australia’s most sought-after creative sanctuary—where bold souls, big brands, and next-era leaders come to shoot, speak, build, and birth world-shifting work.

Differentiators

  • All-in-one, curated space (studio, podcast room, luxe boardroom, event venue)

  • Intentionally designed as a creative ecosystem

  • Highly stylized, one-of-a-kind interior experience

  • Built for both business + artistic creation

  • Not just a rental space – a transformational launchpad

TARGET customers

  • Visionaries, creatives, brand-builders, podcasters, product-based biz owners

  • People ready to create something bold and meaningful

  • Those who crave beauty, intention, and high-quality environments that feel like home, fire and freshness all in one.

WEBSITE MAIN GOAL

Book The Dream Haus Studio.

Current Tech Stack

  • Booking system: Calendly

  • Payment: Stripe

  • Social media channels: Website + Instagram for booking

BRAND PROMISE

TDH creates an atmosphere of a no-fluff, high-frequency space charged with creative fire—where there are no rules, no ego, and no playing small. Just you, your vision, and the stage to go all in.

Bold. Unapologetic. VISIONARY. this is THE DREAM HAUS.

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